“It was the first fashion show on the Great Wall of China and Fendi wanted to make sure the world knew about it. They turned to Vidicom to blast video and audio globally. So far almost 100 million TV viewers globally and millions more on the web have witnessed Karl Lagerfeld sending 88 Fendi clad models strutting the longest runway in the world…
“It wasn’t easy building the Great Wall 2000 years ago with 300 thousand troops…and trying to broadcast an event from the wall seemed just as difficult. Over its 25 year history, Vidicom has untangled production challenges worldwide as a matter of course. However, China was a first. Vidicom electricians and engineers overcame exploding cables from inadequate power sources, space limitations and government censors. Chinese government restrictions threatened on location satellite feeds. Plan B’s and C’s included throwing tapes off the wall to rush the content to permanent satellite facilities in Beijing.”
